Justin Welsh and The Saturday Solopreneur

Justin Welsh is one of the best-known solopreneurs. He left a career as a SaaS sales executive to build a one-person business around writing, a newsletter and digital courses. His weekly newsletter, The Saturday Solopreneur, is one of the most-read publications on the topic.

How the business is structured

1. Distribution: daily posts on LinkedIn and X.
2. Owned audience: a weekly newsletter.
3. Products: self-paced courses and digital products, so revenue doesn't depend on his hours.

Lessons you can apply

• Pick one platform and post consistently before adding more.
• Move followers to email. You own the list; you don't own the algorithm.
• Productize what people already ask you.
• Keep the cost base tiny, so margins stay high.

A caution

His results came after years of consistent work and an existing professional network. Copy the system, not the timeline.

Tools for the same stack: email platforms · course platforms.