Pricing calculator

Cost to deliver one unit or package ($)Target profit margin (%)

Payment fee (%)Payment fee, fixed per sale ($)

Monthly fixed costs (optional, for break-even) ($)Calculate price

The formula

Price = (unit cost + fixed fee) ÷ (1 − margin − percentage fee). Margin is profit as a share of the price, which isn't the same as markup on cost: a 50% margin is a 100% markup.

Sanity checks

• Compare the result with what customers already pay for alternatives.
• For services, include your time at your minimum hourly rate in the cost.
• Payment processors publish their fees; use your provider's current rate.